Malhotra, Naresh K. <br/><br/>
Essentials of marketing research / 
Naresh K. Malhotra, David F. Birks, Peter A. Wills 
 - Harlow, England :  Pearson,  2013 
 - xiv, 479 p. :  ill. (some col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273724339 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research