TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
AU  - Wills,Peter A.
TI  - Essentials of marketing research
SN  - 9780273724339 (pbk.)
PY  - 2013///
CY  - Harlow, England
PB  - Pearson
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -