Singh, Amitoj <br/><br/>
Managing emotion in design innovation / 
Amitoj Singh 
 - Boca Raton, FL :  CRC Press,  2014 
 - xxix, 197 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781466567504 1466567503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product design--India--Case studies<br/>Motorcyclists--Psychology--India<br/>Motorcycles--Design and construction<br/>New products--Psychological aspects