Handbook of research on digital media and advertising :  user generated content consumption / 
editors by Matthew S. Eastin, Terry Daugherty, Neal M. Burns 
 - Hershey, PA :  Information Science Reference,  c2011 
 - xxvi, 742 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781605667928 1605667927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects<br/>Internet marketing--Social aspects<br/>Consumer behavior<br/>Digital media--Social aspects