TY  - BOOK
AU  - Eastin,Matthew S.
AU  - Daugherty,Terry
AU  - Burns,Neal M.
TI  - Handbook of research on digital media and advertising: user generated content consumption 
SN  - 9781605667928
PY  - 2011///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Advertising
KW  - Social aspects
KW  - Internet marketing
KW  - Consumer behavior
KW  - Digital media
N1  - Includes bibliographical references and index
ER  -