02089nam a2200289 a 4500 vtls000081021 KUKTEM 20251125100029.0 140616t2013 xxua f 001 0 eng d 9781555708894 (pbk.) 201412261643 aida 201406161044 dilla UMP Z692.C65 K46 2013 Kennedy, Marie R. Marketing your library’s electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia Chicago : American Library Association, c2013 xxi, 177 p. : ill. ; 28 cm. How-to-do-it manuals Includes bibliographical references and index Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies LaGuardia, Cheryl 0 0 0 0 20000 20000 2019-09-04 185.42 0 Z692.C65 K46 2013 0000090882 2019-09-04 00:00:00 1 185.42 2019-09-04 OPEN VIRTUA40 76883 76889 VTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*4900*5040*5050*6500*6501*6502*6503*7000*9992