a how-to-do-it manual Kennedy, Marie R. creator LaGuardia, Cheryl text xxu Chicago American Library Association c2013 2013 monographic eng

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xxi, 177 p. : ill. ; 28 cm. Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls. specialized Marie R. Kennedy & Cheryl LaGuardia Includes bibliographical references and index Libraries Special collections Electronic information resources Libraries Marketing Electronic information resources Marketing Libraries United States Marketing Case studies 9781555708894 (pbk.) UMP 140616 20251125100029.0 vtls000081021