TY  - BOOK
AU  - Kennedy,Marie R.
AU  - LaGuardia,Cheryl
TI  - Marketing your library’s electronic resources: a how-to-do-it manual 
T2  - How-to-do-it manuals
SN  - 9781555708894 (pbk.)
PY  - 2013///
CY  - Chicago
PB  - American Library Association
KW  - Libraries
KW  - Special collections
KW  - Electronic information resources
KW  - Marketing
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references and index; Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls
ER  -