The history of marketing science / 
editors by Russell S. Winer, Scott A. Neslin 
 - London :  World Scientific,  2014 
 - xxv, 502 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789814596473 9814596477 9789814619479 (pbk.) 9814619477 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--History<br/>Marketing--Management--History<br/>Marketing--Study and teaching--History