TY  - BOOK
AU  - Winer,Russell S
AU  - Neslin,Scott A.
TI  - The history of marketing science
SN  - 9789814596473
PY  - 2014///
CY  - London
PB  - World Scientific
KW  - Marketing research
KW  - History
KW  - Marketing
KW  - Management
KW  - Study and teaching
N1  - Includes index
ER  -