Cates, W. R. Beyond referrals : how to use the perpetual revenue system to convert referrals into high-value clients / Bill Cates - New York : McGraw-Hill, 2013 - xiii, 241 p. ; 23 cm. Includes index ISBN: 9780071791663 (pbk.) 0071791663 (pbk.) Subjects--Topical Terms: Business referrals