Ang, Lawrence <br/><br/>
Principles of integrated marketing communications / 
Lawrence Ang 
 - New york :  Cambridge University Press,  2014 
 - xii, 401 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107649187 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing--Technological innovations