TY  - BOOK
AU  - Ang,Lawrence
TI  - Principles of integrated marketing communications
SN  - 9781107649187 (pbk.)
PY  - 2014///
CY  - New york
PB  - Cambridge University Press
KW  - Communication in marketing
KW  - Marketing
KW  - Technological innovations
N1  - Includes bibliographical references and index
ER  -