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  <titleInfo>
    <title>Mobile user experience</title>
    <subTitle>patterns to make sense of it all</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Mendoza, Adrian</namePart>
    <role>
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  <originInfo>
    <place>
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    <place>
      <placeTerm type="text">Amsterdam</placeTerm>
    </place>
    <publisher>Elsevier/Morgan Kaufmann</publisher>
    <dateIssued>[2014]</dateIssued>
    <dateIssued encoding="marc">2014</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xxi, 226 p. : ill.(chiefly col.) ; 24 cm.</extent>
  </physicalDescription>
  <abstract>Presents the theoretical concepts of mobile UX alongside practical real-world applications. Demonstrates how to communicate mobile UX flows visually; how to apply and use ten unique user experience archetypes for mobile; and how to prototype and use these patterns to create websites and apps</abstract>
  <tableOfContents>Why mobile UX, why now? -- Your desktop experience is not your mobile experience -- Understanding the device -- How mobile wireframing works -- Mobile UX patterns -- How to prototype in mobile -- Mobile app or mobile web: the big debate -- The future of mobile UX is in using performance metrics -- Appendix A. List of devices from chapter 1 -- Appendix B. List of my devices from chapter 4 -- Appendix C. Mobile performance results from chapter 9</tableOfContents>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Adrian Mendoza</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Mobile computing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>User interfaces (Computer systems)</topic>
    <topic>Design</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Application software</topic>
    <topic>Development</topic>
  </subject>
  <identifier type="isbn">9780124114906 (e-book)</identifier>
  <identifier type="isbn">0124114903 (e-book)</identifier>
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