Malhotra, Naresh K. <br/><br/>
Essentials of marketing research :  a hands-on orientation / 
Naresh K. Malhotra 
 - Boston :  Pearson,  2015 
 - xxiv, 408 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780137066735 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research