Blythe, Jim <br/><br/>
Principles & practice of marketing / 
 Principles and practice of marketing 
Jim Blythe 
 - 3rd ed. 
 - Los Angeles :  SAGE,  2014 
 - xxvii, 772 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781446274002 (pbk.) 1446274004 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing