00598cam a22002054i 4500001001400000003000700014005001700021008004100038020002500079020002200104040000800126100001600134245005300150246004100203250001200244260003100256300004100287504005000328650001400378vtls000086294KUKTEM20251125100135.0150514s2014    caua     b    001 0 eng    a9781446274002 (pbk.)  a1446274004 (pbk.)  aUMP1 aBlythe, Jim10aPrinciples & practice of marketing /cJim Blythe3 aPrinciples and practice of marketing  a3rd ed.  aLos Angeles :bSAGE,c2014  axxvii, 772 p. :bcol. ill. ;c27 cm.  aIncludes bibliographical references and index 0aMarketing