Shah, Kruti <br/><br/>
Advertising and integrated marketing communicatons / 
Kruti Shah 
 - New Delhi ;  Singapore :  McGraw Hill Education (India),  2014 
 - xxviii, 889 p. :  ill.;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781259026058 (pbk.) 1259026051 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Advertising