00593nam a2200181 a 4500001001400000003000700014005001700021008004100038020002500079020002200104100001600126245006900142260006700211300003600278504005000314650003100364650001600395vtls000087042KUKTEM20251125100147.0150521t2014    ii d   g      001 0 eng d  a9781259026058 (pbk.)  a1259026051 (pbk.)1 aShah, Kruti10aAdvertising and integrated marketing communicatons /cKruti Shah  aNew Delhi ;aSingapore :bMcGraw Hill Education (India),c2014  axxviii, 889 p. :bill.;c24 cm.  aIncludes bibliographical references and index 0aCommunication in marketing 0aAdvertising