TY  - BOOK
AU  - Shah,Kruti
TI  - Advertising and integrated marketing communicatons
SN  - 9781259026058 (pbk.)
PY  - 2014///
CY  - New Delhi, Singapore
PB  - McGraw Hill Education (India)
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -