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  <titleInfo>
    <nonSort>The </nonSort>
    <title>new rules of green marketing</title>
    <subTitle>strategies, tools, and inspiration for sustainable branding</subTitle>
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  <name type="personal">
    <namePart>Ottman, Jacquelyn A.</namePart>
    <role>
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    <place>
      <placeTerm type="text">San Francisco, Calif</placeTerm>
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    <publisher>Berrett-Koehler Publishers</publisher>
    <dateIssued>2011</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xx, 252 p. : ill. ; 23 cm.</extent>
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  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Jacquelyn A. Ottman</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Green marketing</topic>
  </subject>
  <identifier type="isbn">9781906093440 (pbk.)</identifier>
  <identifier type="isbn">190609344X</identifier>
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