TY  - BOOK
AU  - Zichermann,Gabe
AU  - Linder,Joselin
TI  - The gamification revolution: how leaders leverage game mechanics to crush the competition 
SN  - 9780071808316 (hbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Social media
KW  - Marketing
KW  - Internet games
KW  - Psychological aspects
KW  - Customer loyalty
N1  - Includes index
ER  -