Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 10th ed. 
 - Australia :  Cengage Learning,  c2014 
 - xiii, 481 p. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and index 
<br/><br/>Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations 
<br/><br/><label>ISBN: </label>9781133307334 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research