TY - BOOK AU - Carr,Gina AU - Brock,Terry TI - Klout matters: how to engage customers, boost your digital influence : and raise your klout score for success SN - 9780071827317 (pbk.) PY - 2014/// CY - New York PB - McGraw-Hill KW - Electronic commerce KW - Social aspects KW - Influence (Psychology) KW - Persuasion (Psychology) KW - Internet marketing N1 - Includes bibliographical references and index ER -