Paharia, Rajat <br/><br/>
Loyalty 3.0 :  how big data and gamification are revolutionizing customer and employee engagement / 
Rajat Paharia 
 - New York :  McGraw-Hill,  2013 
 - xv, 281 p. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071813372 0071813373 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty<br/>Customer relations<br/>Marketing--Management<br/>Corporate culture