Relationship marketing and customer relationship management / 
contributors, Li Ling-yee ... (et al.) ; edited and compiled by Koros Press Editorial Board 
 - London, UK :  Koros Press,  2015 
 - viii, 270 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781785691027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer relations--Relationship marketing<br/>Customer relations--Management