TY  - BOOK
AU  - Ling-yee,Li
ED  - Koros Press Editorial Board
TI  - Relationship marketing and customer relationship management
SN  - 9781785691027
PY  - 2015///
CY  - London, UK
PB  - Koros Press
KW  - Consumer satisfaction
KW  - Customer relations
KW  - Relationship marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -