Haines, Steven <br/><br/>
The product manager’s desk reference / 
Steven Haines 
 - 2nd ed. 
 - New York :  McGraw-Hill,  2014 
 - xlvi, 786 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071824507 (hbk.) 0071824502 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing<br/>Product differentiation<br/>Business forecasting<br/>New products