Gurin, Joel <br/><br/>
Open data now :  the secret to hot startups, smart investing, savvy marketing, and fast innovation / 
Joel Gurin 
 - New York :  McGraw-Hill Education,  2014 
 - xvi, 330 p.;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071829779 (hbk.) 0071829776 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Statistical services<br/>Surveys--Data processing<br/>Social surveys--Data processing<br/>Marketing research--Data processing<br/>Big data<br/>Freedom of information<br/>Technological innovations<br/>New products<br/>Entrepreneurship