Valero, Damaris,  1966- <br/><br/>
Branded entertainment :  dealmaking strategies & techniques for industry professionals / 
 Branded entertainment :  dealmaking strategies and techniques for industry professionals 
Damaris Valero 
 - Plantation, FL :  J. Ross Publishing,  2015 
 - xix, 227 :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781604270945 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Mass media and publicity<br/>Television--Production and direction<br/>Motion pictures--Production and direction