TY  - BOOK
AU  - Valero,Damaris
TI  - Branded entertainment: dealmaking strategies & techniques for industry professionals 
SN  - 9781604270945 (hbk.)
PY  - 2015///
CY  - Plantation, FL
PB  - J. Ross Publishing
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Mass media and publicity
KW  - Television
KW  - Production and direction
KW  - Motion pictures
N1  - Includes index
ER  -