Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson, Jr.
- 4th ed.
- New York, NY : McGraw-Hill Education, 2015
- xl, 440 p. : ill. ; 25 cm.
- McGraw-Hill international edition .
Includes bibliographical references and indexes
9780078112898 (pbk.) 0078112893 (pbk.)
Strategic planning Business planning Competition Strategic planning--Case studies