David, Fred R. <br/><br/>
Strategic management concepts :  how to gain and sustain competitive advantage / 
Fred R. David and Forest R. David, Francis Marion University, Florence, South Carolina 
 - 15th ed. 
 - Upper Saddle River, NJ :  Pearson Education,  [2015] 
 - xxv, 392 p.:  ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780133444896 0133444899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Strategic planning--Case studies