TY  - BOOK
AU  - David,Fred R.
AU  - David,Forest R.
TI  - Strategic management concepts: how to gain and sustain competitive advantage 
SN  - 9780133444896
PY  - 2015///]
CY  - Upper Saddle River, NJ
PB  - Pearson Education
KW  - Strategic planning
KW  - Case studies
N1  - Includes index
ER  -