Haines, Steven <br/><br/>
The product manager's survival guide :  everything you need to know to succeed as a product manager / 
Steven Haines 
 - New York :  McGraw-Hill Education,  2013 
 - vi, 213 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071805469 007180546X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products