TY  - BOOK
AU  - Haines,Steven
TI  - The product manager's survival guide: everything you need to know to succeed as a product manager 
SN  - 9780071805469
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Education
KW  - Product management
KW  - New products
N1  - Includes bibliographical references and index
ER  -