TY  - BOOK
AU  - Johansen,Robert
AU  - Ronn,Karl
TI  - The reciprocity advantage: a new way to partner for innovation and growth 
T2  - A BK business book
SN  - 9781626561069
PY  - 2014///
CY  - San Francisco
PB  - Berrett-Koehler Publishers
KW  - Reciprocity (Psychology)
KW  - Social aspects
KW  - Social interaction
KW  - Cooperation
KW  - Competition
N1  - Includes bibliographical references and index
ER  -