Think new ASEAN! : rethinking marketing towards ASEAN economic community /
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan
- Singapore : McGraw-Hill, 2015
- xiv, 247 p. : ill. ; 24 cm.
Includes bibliographical references and index
9789814595162 9814595160
Marketing--Southeast Asia Brand name products--Southeast Asia Business enterprises--Southeast Asia