TY  - BOOK
AU  - Kotler,Philip
AU  - Kartajaya,Hermawan
AU  - Hooi,Den Huan
TI  - Think new ASEAN!: rethinking marketing towards ASEAN economic community 
SN  - 9789814595162
PY  - 2015///
CY  - Singapore
PB  - McGraw-Hill
KW  - Marketing
KW  - Southeast Asia
KW  - Brand name products
KW  - Business enterprises
N1  - Includes bibliographical references and index
ER  -