Ng, Irene C. L. <br/><br/>
Creating new markets in the digital economy :  value and worth / 
Irene C.L. Ng 
 - New York :  Cambridge University Press,  2014 
 - xx, 238 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107049352 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Economic aspects<br/>Technological innovations--Economic aspects<br/>New products<br/>Value<br/>Marketing research