Putit, Lennora

Consumer behaviour / Lennora Putit, Kenny Teoh and Amily Fikry - Shah Alam, Selangor : Oxford University Press, 2015 - xiv, 177 p. : ill. (some col.) ; 24 cm. - Revision series . - Revision series .

Includes bibliographical references and index

9789834713836


Marketing research
Consumer behaviour