TY  - BOOK
AU  - Heath,Robert L.
AU  - Gregory,Anne,œd1953-
TI  - Strategic communication
T2  - SAGE benchmarks in communication
SN  - 9781446275832 (hbk : set)
PY  - 2015///
CY  - Los Angeles, CA
PB  - SAGE
KW  - Communication in management
KW  - Communication in organizations
KW  - Business communication
N1  - Includes bibliographical references; V. 1. Defining strategic communication: groundings, forewarnings, and calls to action -- v. 2. Public arena: input, power, converging/diverging voices, and tensions -- v. 3. Discursive and dialogic organizations and the stakeholder view: social constructions and functionalist perspectives -- v. 4. The future of strategic communication: organizational and societal well-being, influences, measures, and new directions
ER  -