TY  - BOOK
AU  - Edelstein,Ilana
TI  - The Patron way: from fantasy to fortune--lessons on taking any business from idea to iconic brand 
SN  - 9780071817646 (hbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Tequila industry
N1  - "The untold inside story of the world’s most successful tequila."; Includes bibliographical references  and index
ER  -