TY  - BOOK
AU  - Kale,Vivek
TI  - Implementing SAP® CRM: the guide for business and technology managers 
SN  - 9781482231427
PY  - 2015///
CY  - Boca Raton, FL
PB  - Auerbach Publications
KW  - Customer relations
KW  - Management
KW  - Computer programs
KW  - Data processing
KW  - Management information systems
N1  - Includes bibliographical references and index
ER  -