Baines, Paul <br/><br/>
Essentials of marketing / 
Paul Baines, Chris Fill, Kelly Page 
 - Oxford :  Oxford University Press,  2013 
 - xxiii, 413 p. :  ill. (chiefly col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780199646500 (pbk.) 0199646503 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing