TY  - BOOK
AU  - Baines,Paul
AU  - Fill,Chris
AU  - Page,Kelly
TI  - Essentials of marketing
SN  - 9780199646500 (pbk.)
PY  - 2013///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -