Johansson, Johny K. <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson 
 - Thousand Oaks, CA :  SAGE,  c2015 
 - xi, 259 p. ;  ill. :  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References 
<br/><br/><label>ISBN: </label>9781452242873 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management<br/>Strategic planning