01314nam a2200253 a 4500001001400000003000700014005001700021008004100038020002400079020001800103020001500121020002200136040000800158100002200166245011200188260003500300300003400335504005000369520055500419650002300974650001700997650002301014650002301037vtls000089353KUKTEM20251125103006.0150701t2012    my a   g bi   001 0 eng d  a9780071824491(pbk.)  a9780071768290  a0071768297  a0071824499 (pbk.)  aUMP1 aSponder, Marshall10aSocial media analytics :beffective tools for building, intrepreting, and using metrics /cMarshall Sponder  aNew York :bMcGraw-Hill,c2012  axiv, 316 p. :bill. ;c24 cm.  aIncludes bibliographical references and index  aPractically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool 0aInternet marketing 0aSocial media 0aMarketing research 0aConsumer profiling