01563nam a2200301 a 4500 vtls000089353 KUKTEM 20251125103006.0 150701t2012 my a g bi 001 0 eng d 9780071824491(pbk.) 9780071768290 0071768297 0071824499 (pbk.) 201510220950 asma 201507011035 ezzatul UMP HF5415.1265 .S66 2012 Sponder, Marshall Social media analytics : effective tools for building, intrepreting, and using metrics / Marshall Sponder New York : McGraw-Hill, 2012 xiv, 316 p. : ill. ; 24 cm. Includes bibliographical references and index Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool Internet marketing Social media Marketing research Consumer profiling 0 0 0 0 20000 20000 2019-09-04 114.90 0 HF5415.1265 .S66 2012 0000101074 2019-09-04 00:00:00 1 114.90 2019-09-04 OPEN VIRTUA40 81388 81394 VTLSSORT0080*0200*0201*0202*0203*0400*0900*1000*2450*2600*3000*5040*5200*6500*6501*6502*6503*9992