effective tools for building, intrepreting, and using metrics Sponder, Marshall creator text bibliography my New York McGraw-Hill 2012 monographic eng

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xiv, 316 p. : ill. ; 24 cm. Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use them. With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool general Marshall Sponder Includes bibliographical references and index Internet marketing Social media Marketing research Consumer profiling 9780071824491(pbk.) 9780071768290 0071768297 0071824499 (pbk.) UMP 150701 20251125103006.0 vtls000089353